Ledesma - Exito & Gloria

Digital, broadcast and print campaign

Ledesma's notebook and paper ream lines, Éxito and Gloria, have been alongside school students for more than 100 years.

A colorful and upbeat back-to-school campaign starring toucans, ocelots and yaguaretés, animated using 2D rigs with some frame-by-frame detailing.

Year: 2019
Studio: WE NOISE - Rocío Galarza & Federico Maksimiuk
Agency: Dift.co
Client: Ledesma
Direction: Rocío Galarza, Federico Maksimiuk
Design and illustration: Rocío Galarza
Character rigging & Animation: Santiago Avila
2D Animation: Federico Maksimiuk, Lucas Gugliara
Edit music: Natalia Lafourcade - "Nunca es suficiente" [Sony]

© 2022 Santiago Avila